Qualities of our User Busy - Looking for time saving techniques Social - Likes spending time with friends Adventurous - Likes traveling and going new places
Examples Ski Trip
For the past 4 years Rory has planned an annual ski trip with a group of his friends. He really likes this tradition and spending time with friends. He likes planning, but does appreciate some help. He usually creates a Facebook invite and then pesters all of them about what weekends they're free. He recently started using Doodle polls, but this is separate from the Facebook invite so hard to keep track of. Once he settles on a date, he books a place to stay. Rory has some expendable income, but he's definitely concerned about fronting a large chunk of money for too long so he sends his friends venmo requests after he books the lodging. Sometimes he has to pester people for a few weeks after and other times people back out and he has to find a replacement. This is very frustrating and he would love an easier way.
Bachelor/Bachelorette Parties
Allison has been in 3 weddings this year. There is always a Bachelorette party to be planned that requires coordination between a group of people who are usually geographically dispersed. Often times people have different budgets and that can cause issues and frustrations. It's always a lot of work to do so it'd be nice if tasks could be distributed to everyone in the group and they could be reminded what they're responsible for. There's always a lot of different messages going back and forth so having information organized would make a big difference too. Business Schools
Leslie is a business student who wants to get a group of 15 of her classmates together for a day trip to Napa. First she does a Doodle poll to pick a date that works for the most people. Then she creates a Facebook event so people have some of the details of the event. After that she creates a Tilt that collects money from everyone to cover the cost of the charter van they're getting. These are all separate steps and since she's a busy student she would love to be able to do all of these things more seamlessly. She'd also love to get someone else in the trip to book a winery tour, but currently it's hard to delegate tasks to people and still make sure it's all getting done.
Other Potential Users
Camping Trip Reunions Spring Breaks
Pre-pivot: Initial Skiing HMW Potential Market
What is the market size of the following groups? What are their pain points around skiing? What would they be willing to pay for?