See Interview Stories for summaries of each interview.
Round 1 Interviews: Understand the Space and Pain Points
- What do you like to do on the weekends?
- What kind of athletic hobbies do you do?
- How many weekends per ski season do you ski? How would you prioritize skiing over some of your other interests?
- Has that number increased or decreased significantly in the last 3 years?
- If yes, why?
- What would make you go skiing more often?
- How would you describe your skill level?
- When going skiing, do you typically drive yourself or carpool with others?
- Do you own your ski equipment or do you rent?
- If you own, how often do you purchase new gear?
- If you rent, do you typically rent from sporting goods stores, local rental shops, or from the ski resort?
- Where do you typically stay? (ski lease, ad-hoc rental, hotel, ski resort, etc)
- During a typical ski weekend/week how many different resorts do you go to?
- Tell me a story about…. The last time you went skiing, how you got from your cabin to the mountain, how you got from SF to Tahoe etc
- What logistical challenges do you face both when planning a ski trip?
- What logistical challenges do you face on the day-of when skiing?
- Is planning a ski trip different than planning your other activities?
- Can you draw a journey map of a typical ski trip?
Round 2 Interviews: Test 3 Potential Solutions
Starter questions for 3 main areas to probe further:
Unpacking the Planning Process
1. How do you plan your ski trips?
2. Are you the one who does the planning or does someone else?
3. What types of tools do you use to make it easier?
4. Do you have anything that bothers you about planning?
5. Do you use planning apps for any areas of your life? What kinds?
Unpacking Issues with Gear Transport
1. Where do you store your gear between trips?
2. How do you get your gear to the mountain?
3. Do you use lockers?
Unpacking Getting to a Ski Town (Tahoe)
1. How do you usually travel to Tahoe?
2. Do you ever use bus services to travel anywhere? (specifically some of our potential competitors)
3. What do you like/dislike about travelling by bus?
4. Do you use Chariot?
5. Why haven't you taken a bus?
Unpacking the Planning Process
1. How do you plan your ski trips?
2. Are you the one who does the planning or does someone else?
3. What types of tools do you use to make it easier?
4. Do you have anything that bothers you about planning?
5. Do you use planning apps for any areas of your life? What kinds?
Unpacking Issues with Gear Transport
1. Where do you store your gear between trips?
2. How do you get your gear to the mountain?
3. Do you use lockers?
Unpacking Getting to a Ski Town (Tahoe)
1. How do you usually travel to Tahoe?
2. Do you ever use bus services to travel anywhere? (specifically some of our potential competitors)
3. What do you like/dislike about travelling by bus?
4. Do you use Chariot?
5. Why haven't you taken a bus?
Round 3 Interviews: Group Trip Planning
1. How often do you go on group trips?
2. Do you usually do the planning or does someone else?
3. What apps/websites do you use when planning trips?
4. What other kinds of planning apps do you like?
5. What do you think about our prototype?
6. What would you change?
2. Do you usually do the planning or does someone else?
3. What apps/websites do you use when planning trips?
4. What other kinds of planning apps do you like?
5. What do you think about our prototype?
6. What would you change?