Why/How we interviewed her: Allison goes on many group trips and is often involved in the planning. We interviewed her in person.
What hypothesis we tested: This platform will be competing with a lot of other travel planning tools. It might have difficulty competing over all the other planning tools and options that exist on the market. What we really wanted to learn: Would Allison be willing to adopt this platform over other travel sites and apps? What we learned from this interview: Allison had some major pupil dilation when I first introduced this idea to her. She's been in many weddings this year and all of the bachelorette parties and other events have been challenging to plan. Picking dates that work for everyone and not having to front the money for a hotel would be really useful features for her. She also would like something where you could share your flight info with your friends in general. She often realizes later that she's in the same place as friends after the fact - I told her this was pretty similar to TripIt. She thought it might be hard to get friends to use it for a trip, but it'd be kind of like when she goes on a trip and downloads the app for the place (i.e. the skiing Epic App) for the time and then deletes it later. What surprised us: It may not actually matter to us if people only use the app for a short period and delete it, as long as they remember it the next time they're planning a group trip. Our revenues come from transactions. Other interesting outcomes: She had a good idea that it could almost be displayed like a pinterest board and you could add widgets like restaurants, activities, hotel, etc. depending on what kind of trip it was.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |