To get our customers (advertisers), we first need to build up our user base. Below is the outline of the VP we create for prospective users. Firm view: User view:
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We have two different groups we will be targeting with our product.
Users: Consumers who plan trips and will use our platform to organize their group travel. Our value prop for them is:
Customers: Hotel/Travel Partners who will use our platform to advertise their products. Our value prop for them is:
In order to get customers to sign on we need to first build up a strong user base. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel ArchivesCategories |