Why/How we interviewed him: Adam went on a bachelor party in Europe with 8 other guys. The wedding was also held in Europe directly after the bachelor party, so the trip was several weeks long.
What hypothesis we tested: Would the trip planning app be useful for other types of trips besides skiing? What we really wanted to learn: What would it take to get a circle of friends to adopt the app, and what features Adam would find useful. What we learned from this interview: Adam was most excited about the voting and payment commitment aspects, as he mentioned that differing expectations led to frustration on the trip (despite people having the opportunity to weigh in over email and not responding). He also mentioned there were a lot of issues with group members paying on time. What surprised us: He said that his group of guy friends would probably not be organized to input their flight information to populate the itinerary unless their airline accounts were linked. Other interesting outcomes: Adam expressed interest in curated recommendations and experiences for different locations and types of trips.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |