Why/How we interviewed him: Alison is a former ski instructor at a ski resort in Lake Tahoe, and she currently lives in Truckee.
What hypothesis we tested: Locals would be willing to participate in the sharing economy by delivering and picking up ski equipment. What we really wanted to learn: Instead of hiring workers, could we actually get people to work on demand during the peak times before ski resorts open and after they close. What we learned from this interview: Alison thought that there was a good chance that locals would be willing to pick up skis and drop them off. Most locals that she knows work in the ski industry during the winter, and she thought that if there was a way to pair up skis with workers who work a particular resort it would be really efficient. What surprised us: Many workers in resort towns make minimal money are looking for extra income streams that don't take away from their ability to ski or snowboard too much. The ski concierge might be able to leverage this. Other interesting outcomes: Most of the skiiers she encountered as a ski instructor rented their equipment, and many of them were kids. Many of the parents dropped their kids off as a form of day care. The kids often had rental equipment, and the parents had very nice ski equipment. She wasn't sure if they'd be willing to trust a service with their personal skis, and there wasn't a need for a ski concierge for the kids rentals as they were part of a package.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |