Why/How we interviewed her: Amanda enjoys skiing, but doesn't get to go as often as she'd like. She's a casual skier. What hypothesis we tested: One of the prototypes would be of interest to her. What we really wanted to learn: Which idea would generate the most interest and excitement and get user feedback for some of these ideas. What we learned from this interview: Amanda was interested in the luxury ski bus - she would probably be interested in it more as a day trip because she doesn't want to commit her whole weekend to skiing. She also thought it would be cool if you could buy a season pass for it. She'd also like if there were meals provided. One of her first questions was how much would it cost? Amanda could also be interested in the ski valet service depending on how much it cost. If she used this service she'd want to be able to leave her skis up there all season and would want to have the option of sending them to different resorts on different days. She was concerned that the logistics could become very complicated with this. She liked the idea of the app, but admitted that she probably wouldn't use it as much beforehand as she would the day on the mountain. She talked about resort's apps that she's found useful in the past and it's mostly the mapping capabilities that she found useful - planning routes, finding friends, weather, lift line info (like disney). 3 valleys in France is an app she really likes. What surprised us: The season pass for the bus was a new idea that might be worth pursuing. Other interesting outcomes: One of her biggest complaints is putting her boots on - she went to a resort in France where they helped her put her boots on and this made her trip way more enjoyable. If the ski valet service offered this she'd be very excited about it.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |