Why/How we interviewed her: We already talked to Amanda for our skiing HMW but she works in Affiliate Marketing so we wanted to get her take on our trip planning platform.
What hypothesis we tested: Companies would be willing to advertise on our platform. What we really wanted to learn: How companies who would pay to advertise on our platform decide to market in these kinds of channels. What we learned from this interview: Amanda thought that an app like ours could earn some marketing dollars. When it was small it would be unlikely that hotel or ski companies would want to partner directly with us, but we could use platforms like cj.com to bid on advertising with relevant companies. What surprised us: There are multiple ways we could start to get at advertising dollars to start monetizing this app. Other interesting outcomes: Amanda also said she thought this idea was an improvement over some of our original ones!
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |