Why/How we interviewed him: Amit belongs to our target segment of casual skiers. He does not own his equipment and usually goes to Tahoe a few times a year.
What hypothesis we tested: That our idea (Planning App/Premium Ski Bus/Ski concierge) was appealing to customers and would help to make their skiing experience more enjoyable. What we really wanted to learn: Which idea would generate the most interest and excitement and get user feedback for some of these ideas. What we learned from this interview: Amit was interested to know more about the premium bus service. He felt that the current lot of bus service companies did a poor job of providing customers with a good experience. Busses are noisy and movement is restricted. He wasn’t sure how the booze service will work to maintain a great atmosphere with so many strangers around. Rather than talking to random people, he felt that we should partner with tinder/eharmony and other dating services to source our pipeline of customers/couples who would be interested in doing activities together. That way we will have atleast one person to talk to through the 5 hour journey. Amit wasn’t keen on the app or the concierge service. Since he doesn’t own his equipment he rents from the resort and hence doesn’t benefit from a concierge service. What surprised us: How some customers don’t like the experience of travelling in a bus and the premium bus needs to offer a lot more in terms of luxury to make these customers switch. Booze on the bus might not be that big of a draw to customers who don’t drink much and are concerned about other people ruining their experience. Other interesting outcomes: It was interesting to note that partnering with other services could add more value than doing all ourselves and improve the experience of the casual skier.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |