Anirudh doesn’t ski because he thinks the investment is too great and the learning curve is too steep for his limited free time, but he does love to travel and go on trips…which require planning.
Why/How we interviewed him: During the course of conversation the topic of planning international vacations come up. This lead to a conversation about the planning process What hypothesis we tested: Everyone has points in the trip planning process that they don’t enjoy. What we really wanted to learn: What was Anirudh’s pain points in his journey of planning an international vacation. What we learned from this interview: Anirudh loves to plan trips. He likes searching all the hotels options, the airlines you can take, and activities you can do. It gives him a lot of pleasure to envision what he will be doing on his vacation. This reminded us of studies that have shown that the anticipation of a vacation is often more enjoyable than the actual vacation. Unpacking Anirudh’s pleasurable memories of the planning process, I found that Anirudh loved to view options, but didn't like to commit, especially on travel and accommodations, where prices may drop after booking. The fact that the price he would need to commit to may not be the lowest caused him a lot of stress. What surprised us: People like to daydream when they are planning. Options can be a good thing. Other interesting outcomes: If you can guarantee a low price, that would relieve a lot of stress in the planning process
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |