Why/How we interviewed him: For years, Ara planned an annual ski trip with his family and another family.
What hypothesis we tested: Would customers other than young, childless groups of friends want to use this app? What we really wanted to learn: How likely he would download this, and if he normally searches on his phone for apps to help with trip planning. What we learned from this interview: Ara typically plans this trip by searching Craigslist or AirBnB for a cabin with enough capacity for both families, gets approval, and books under his name. The families settle up using checks at the end of the trip. He does see benefits in this app, but is unsure if he needs it or if both families would adopt it. What surprised us: He agreed it was useful and beneficial, but wasn't sure if he would use it. This is a common theme we've seen among older interviewees. Other interesting outcomes: He mentioned how frustrating it was to coordinate gear rentals for his kids when they were younger, and expressed interest in an app that makes that process easier.
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |