Why/How we interviewed her: Arti travels regularly and often in groups.
What hypothesis we tested: The prototype we've developed would get Arti excited enough that she would consider using our platform on her next trip. What we really wanted to learn: Would she use our platform over some of the other methods that exist to plan trips. What we learned from this interview: Arti usually uses Google Docs or Sheets to plan her trips with people. She would like the ability to make custom lists of things to bring on the trip (like food, etc.) or activities they'd want to do. She'd also like the ability to split custom expenses - sometimes people don't share things exactly evenly (i.e. if someone stays only 2 nights and everyone else stays 3). It would be nice to have the payment part be customizable. Flights wouldn't be booked in the app, but it'd be nice to be able to share their itineraries. She liked the provided check list so she could be reminded of the various things she needed to do. Overall Arti got excited about some of the features the platform offers and would be willing to give it a try. What surprised us: She really liked the idea of putting a rough budget in at the beginning and having lodging be filtered for that. In the past this has been one of her annoyances when she's traveled with others if they have budgets much larger than she wants to for the trip. Other interesting outcomes: She thought it might be cool if there were eventually discounts that you could get by using the app.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |