Why/How we interviewed him: Ashish goes out on group trips with family friends and usually contributes actively to the planning process
What hypothesis we tested: The prototype we've developed would get Ashish excited enough that he would consider using our platform on his next trip. What we really wanted to learn: If he would use our platform over some of the other methods that exist to plan trips. What we learned from this interview: Ashish is an early planner and usually books his trips months in advance. Cost is an important aspect of his decision making process and he usually shops around. This leads to different bookings on different websites and multiple emails for each reservation. He likes the idea of aggregation so that all group members can find everything at one place. Having a scoreboard of every task is convenient and helps to ensure nothing is overlooked. Division of costs appropriately is another aspect of our app that he feels is very useful. Not all people participate in all activities and that makes the splitting process tedious. He likes the idea of creating workflows for each person so that they can focus on their share of work and not worry about other things. His biggest problem is that he wouldn’t use this app unless his friends use it too. What surprised us: It is difficult to convince people to use apps even though they like the idea. Just being a good app is not enough for them to download it. It has to be popular and gain traction for it to be considered a candidate to be on their phones. Other interesting outcomes: He would be happy to share his trip activities with his other friends through the app if they would like to have some ideas around trip planning.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |