Avid snowboarder - Goes up every year, has her own gear, and tries to go every other weekend
Why/How we interviewed him: To understand how avid snowboarders view and plan a trip What hypothesis we tested: Do avid snowboarders find logistics to be a pain point What we really wanted to learn: How can the experience be improved for avid snowboarders? What we learned from this interview: Biggest pain point is that people do not commit until last minute if they can go on a ski trip or not. Not much concern with logistics which is likely because, as avid snowboarders, most logistic issues have been worked out already. What surprised us: After years of experience, avid snowboarders are not too bothered by logistics as a pain point, it is just normal for them now. Other interesting outcomes: She likes to explore different locations for snowboarding. This includes traveling to Washington, Oregon, Colorado, etc. to try out different resorts.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |