Why/How we interviewed him: Bill is a social skier who only goes to Tahoe as part of a group trip.
What hypothesis we tested: One of the ideas we have would excite the interviewee. What we really wanted to learn: Which idea did the respondent find most interesting What we learned from this interview: Bill really likes the idea of the of the luxury bus - he felt like it would help him go on Tahoe trips more often. He would be willing to pay around $50 one way / $100 round trip for this service, and likes the idea of a premium service with wifi and a good atmosphere. He had a lot of questions about the equipment valet service, because he does not own gear and typically prefers to rent directly from the resort. He mentioned he could see the value in this type of service for a more frequent skier, however. What surprised us: Bill used to rent gear from a sports warehouse in the city, but the hassle of renting and hauling gear was not worth the cost savings. He prefers to rent straight from the resort and pay a premium for a reduced hassle. Other interesting outcomes: Even though he is an extremely casual skier, Bill seemed interested in both our prototypes.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |