Why/How we interviewed her: Bita recently went on a trip to Bali with one other friend. Although planning a trip with only one other person can be easier than a large group, we wanted to understand what troubles arose when two busy professionals are planning a trip and don't live near each other.
What hypothesis we tested: Would the features of the app be enticing enough to convince users to convert from their current system? What we really wanted to learn: Would semi-frequent traveler find a need for new planning platform? What we learned from this interview: When planning her recent trip, it was tough to coordinate schedules to make decisions. There were also multiple platforms used: iMessage, email, TripAdvisor, Google spreadsheets, and Venmo. It was hard to keep track of everything before, during, and after the trip. What surprised us: Bita likes the planning part of the trip, and wouldn't necessarily want to relinquish that component via the "assign tasks" feature. Other interesting outcomes: Bita mentioned there were a few differences in expectations about how to spend time during the trip. Had there been an easier way to brainstorm itineraries, she thought they could have gotten to do more of what each person wanted.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |