Intermediate snowboarder - goes to Tahoe 3 weekends/year on average. Usually goes with friends.
Why/How we interviewed him: Branden is in what we guess our target market might be - the casual skier/boarder group. What hypothesis we tested: The customer segment that needs the most help with skiing logistics is the casual skiers (not the avid skiers). What we really wanted to learn: Are there needs in the casual skier segment that we could meet? What we learned from this interview: His favorite part about ski trips is getting away from it all and into the wilderness. He doesn't usually like to check his phone or use resort apps. He would still like to go more frequently but the main thing stopping him is the time involved with getting there. He owns his own equipment but it is about 10 years old and he isn't very attached to it. He might be willing to rent it out to others if he made enough to replace it after 2-3 seasons. What surprised us: Branden was one of the first people I talked to who didn't have a laundry list of different logistical issues he noticed while planning a trip or being on the mountain. He was lucky to have access to cars that can drive in the mountains Other interesting outcomes: He usually skis just one resort for one day in a weekend. This is common to others we've interviewed too.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |