Advanced skier whose wife's family owns a ski house. Goes 1-2 weekends per month during the season.
Why we interviewed this person: Chris has more expendable income to spend on skiing due to having free lodging. He would likely be willing to pay for additional services. What hypothesis did we test: Avid skiers would be willing to pay for additional services. We really wanted to learn about this: What prevents Chris from skiing every weekend of the season? We learned this from the interview: Not many complaints about gear logistics, more about inefficiencies on the mountain and in ski resort lodges. We were surprised by: Other interesting outcomes: Chris would really love an app that sources data about chairlift crowds in real-time so he could plan his day on the mountain more efficiently.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |