Why/How we interviewed him: Chris is an avid skier who has expressed frustration about planning and coordinating ski trips, and also would be willing to pay for additional convenience services.
What hypothesis we tested: Would an avid skier want to use our services? What we really wanted to learn: What prototype he preferred the most, would he be willing to use them? What we learned from this interview: Chris expressed a lot of interest and enthusiasm for the trip planning app. He liked the concept of aggregating various planning platforms (Tilt, Venmo, AirBNB, etc) into one centralized platform, which would reduce the load on the one person who typically ends up planning trips for a big group. He mentioned it would also be helpful for non-frequent skiiers who are intimidated by the logistics of planning a trip. What surprised us: He thought the equipment valet service could be really helpful for kids rentals (who are less particular about what type of gear they use). He also mentioned it could be valuable to partner with local rental shops to allow avid skiers to test out demo skis before purchasing. Other interesting outcomes: Chris suggested a guide for users to determine their gear measurements at home, create a profile for future rentals.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |