Why/How we interviewed him: Daniel doesn't go on group trip because the logistics are too daunting. He has a diverse set of friends and prefers hanging out with them one-on-one rather than risk conflicts from commingling different sets of friends.
What hypothesis we tested: An application that simplifies trip planning is not enough reason for people to start going on group trips. What we really wanted to learn: Does Daniel have any use for a new planning tool? What we learned from this interview: Daniel wouldn't use the planning, but thinks the concept is a good one. He was more interested in the workflow portion of the application. He thought that this portion should be volunteer based, as everyone has different comfort levels with various tasks. Someone who would be comfortable with planning one breakfast for everyone, may not feel comfortable with deciding what groceries to pick up every meal. Only after people have self-delegated, should any outstanding items be "assigned" to people. What surprised us: Workflow delegation is a major challenge in personal interactions, as you're unsure of everyone's comfort level in participating. Other interesting outcomes: How detailed should the workflow/delegation portion of this platform be? How would users define their needs. Our team needs to explore this more at our next team meeting.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |