Why/How we interviewed him: DK travels a lot including going on group ski trips to Utah.
What hypothesis we tested: The prototype we've developed would get DK excited enough that he would consider using our platform on his next trip. What we really wanted to learn: If he would use our platform over some of the other methods that exist to plan trips. What we learned from this interview: DK usually plans his trip with friends over a dinner get together and follow up emails. His biggest problem is that people are enthusiastic during an in-person meeting but once everyone goes home it gets tough to coordinate. He is willing to do most of the planning but would like to have volunteers take up some of the tasks. He liked the delegation aspect of our app since it would enable him to distribute work. He likes this aspect because it brings transparency into the planning process. The cost splitting is another feature that is a must have for him. What surprised us: People are using pretty low-tech stuff in terms of planning group trips. Face time is considered critical in the planning process to ensure that everyone is onboard and all concerns are addressed. Other interesting outcomes: He said he would use it even for solo ski trips or other activities just because he would be able to keep everything together at one place.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |