Why/How we interviewed him: Drew rarely plans the trips, but goes on them often with friends and family. He would be on the user side to test and see if he'd be willing to download this app if someone else had asked him to for the sake of a trip.
What hypothesis we tested: We wanted to see if Drew was open to using an app to coordinate planning for group trips What we really wanted to learn: How likely users are to download the app if a core audience, the planner, directed them to use it. What we learned from this interview: Drew thought it would be a useful idea to have the app, so he doesn't have to go digging through e-mails for all the details on an upcoming trip. Having a central location for all his plans would be very beneficial for him. What surprised us: He did not seem enthusiastic at first until we got into more details about what it did. The hook is harder to pull off because when you talk about a "platform" or "app" they immediately zone out a bit until you get more into the details, or talk about the problems they have with their own planning. Other interesting outcomes: Drew confirmed he wouldn't use this app if it was just him and his girlfriend, it would mainly be for parties of 3 or more.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |