Why/How we interviewed her: Fiona recently went on a bachelorette party with a group to New York she didn’t know well. Generally Fiona doesn’t like going on group trips, but was willing to in this case for a good friend. She values spontaneity and doing things the spur of the moment when she travels, which are not characteristics of group trips.
What hypothesis we tested: The existing methods of planning are adequate with no need for a new planning platform. What we really wanted to learn: Would a reluctant group trip traveler find a need for new planning platform? What we learned from this interview: After discussing her recent bachelorette party experience and pain points, we walked Fiona through our planning platform, and the first thing she mentioned was “Where was this app during this bachelorette party?” All the planning took place using email, and the inevitably information would be repeated and people would tune out of the emails, which would lead to non-responses during critical planning decisions. Everyone was frustrated before the trip even began. What surprised us: In Fiona’s experience the reason that group trips are so difficult is that everyone has different ideas on what they want to do on a trip. Group trips are by structure a compromise for all people involved. Other interesting outcomes: Fiona hates being the main planner because collecting money is a stress point. How do you stay on top of payments, while not sounding pushing with asking for money?
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |