Why/How we interviewed her: Grace travels a lot and is likely to be involved with the planning part of the trips.
What hypothesis we tested: This platform will be competing with a lot of other travel planning tools. It might have difficulty competing over all the other planning tools and options that exist on the market. What we really wanted to learn: Would Grace be willing to adopt this platform over other travel sites and apps? What we learned from this interview: Grace thought she'd be pretty likely to use this tool because it would be unique to group trips where people are not close together and there is more coordination necessary - most other tools don't tie in that component. She thought she'd be likely to use it to plan trips with friends who don't live close to her. This is a use case that comes up quite frequently for her. A lot of friends are spread out geographically and having some kind of way to facilitate a these reunions would be great. She currently uses text, email, Facebook to figure out dates and decide who's going to do what, but it'd help to have something that's all in the same place. What surprised us: Grace really reiterated the social aspect of this product that will be key to the story we tell about using the tool. Other interesting outcomes: It might be good to have integrations with other messanger systems to pull in the various sources of information about a trip.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |