Why/How we interviewed him: Harit belongs to our target segment of casual skiers. He does not own his equipment and usually goes to Tahoe 1-2 times every season. He usually goes with his wife and two kids but has gone with his group of friends recently as well.
What hypothesis we tested: That one of our ideas (Planning App, Premium Ski Bus) would be appealing to customers and help to make the skiing experience more enjoyable. What we really wanted to learn: Which idea would generate the most interest and excitement. What we learned from this interview: Harit was not thrilled about either of our ideas. For him the premium bus was not appealing because it constrained his flexibility during the trip. When he goes for a ski trip to Tahoe he tries to do other activities that keep his kids engaged like visiting a few parks on the way and stopping for food and snacks which is part of the experience for his family. Even when he goes with his friends he likes to stop in Sacramento for dinner since the food in North Lake Tahoe is not to their liking. The app option wasn’t that desirable either. They use whatsapp/google sheets to discuss and plan out the trip and moving to another platform was considered a pain. What surprised us: The interest level went down drastically when discussing the app. There are too many apps out there and it is not easy to engage people with a new app that just combines the features of other apps. Other interesting outcomes: He did mention that it was challenging to pull people out of their homes on the weekend and keeping things on schedule required a lot of effort. However according to him an app was not very effective to resolve this issue.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |