Why/How we interviewed her: Hayley is a recent college graduate who travels with friends somewhat regularly.
What hypothesis we tested: This platform would be used over other options that exist. What we really wanted to learn: Would the cost saving aspect appeal to Hayley who is a cost conscious traveler? What we learned from this interview: Hayley was interested in potentially getting group discounts on booking hotels or flights in the app. Also getting people to commit would be a big help - she said some trips have almost fallen through because of people being slow to make decisions. She said it'd be nice to have the app remind people so she wouldn't have be a nag. Choosing dates would also be important - she currently uses doodle polls for some of her trips and thought it'd be nice to have all of that integrated into one place. It'd be cool if the app could scan your email to collect the relevant information so you wouldn't have to do manual updates. She thought it'd be nice if you could set your budget ahead of time and it would only give you options that fit everyone's budget. What surprised us: Hayley was still excited about this even though she doesn't consider herself a heavy traveler. Other interesting outcomes: She also asked if you'd be able to have the ability to check into your lodging within the app.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |