Why/How we interviewed her: Irene goes on many group trips ranging from International to a weekend in Mendocino.
What hypothesis we tested: Someone who is already use to group trip planning will be comfortable with their own system and have no need for app. What we really wanted to learn: How does Irene feel about a new planning tool? What we learned from this interview: Irene was unexcited about this product. She said that it had a very narrow focus, which are people with money, time, and the desire to travel. She actually liked the idea, but immediately recognized the problem with all platforms, which is adoption. She thought it was unlikely she would be able to get everyone on a trip to use the application, or even as a tool to split costs of a group dinner. If everyone used the application, then she would much prefer it over her existing method of planning, which brings us to... What surprised us: Email. Irene's group trips are planned over email. "Even though I end up with 24,000 (sic) emails, I read them all, and know exactly what needs to be done." Other interesting outcomes: Irene was interested in the delegation and workflow portion of the platform, so that everyone could keep track of the trip planning progress. Also, Irene would like a feature where if the majority of the people have submitted their payment (say for a hotel) then the system books the hotel room. Originally we were thinking that all people should pay, prior to booking. This would capture the power of peer pressure to guarantee everyone pays, but for Irene she was scared that prices would rise, or the hotel would be booked out, so she thought as long as a majority of the people have committed, then lodging should be booked.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |