Advanced snowboarder - goes to Tahoe 8-10 weekends/year on average. Usually goes with friends.
Why/How we interviewed him: Jameson is an avid snowboarder who has had a seasonal rental in Tahoe for the last 4 seasons. He has a lot of insight about what it takes to plan a visit to the mountain. What hypothesis we tested: People who ski/board frequently could be a good demographic to serve because they're spending a lot and dedicated to the sport. What we really wanted to learn: What needs can we meet for an avid skier? What we learned from this interview: Jameson doesn't really need the type of service we were initially thinking about offering. What surprised us: Jameson doesn't really believe that the logistics of skiing are that complicated. He has his system down - Getting a rental each year, leaving his gear there all season, driving with people every weekend after work and getting a season pass to the same resort. Other interesting outcomes: The one thing he said he would be willing to pay for is some sort of guaranteed rescue package. He's heard a lot of stories about there being incidents on the mountain where ski patrols can't find the people due to bad GPS signal. If there was some insurance like thing that he could purchase for the season that would offer him premium service in that respect he'd be excited about it.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |