Why/How we interviewed her: Jamie has a young daughter and likes to go on short weekend trips with her friends who also have young kids.
What hypothesis we tested: Would customers other than young, childless groups of friends want to use this app? What we really wanted to learn: Logistics of planning a group trip with kids. What we learned from this interview: Jamie stressed that when trying to plan a trip with other families, kid-friendliness was of utmost importance. If there were a way to plan out logistics ahead of time, it would minimize the stress of leaving for a road-trip with a young child. What surprised us: While renting a house for a weekend away with kids, it's harder to run last-minute errands if you need more groceries, forgot the air mattress, etc, because of kid's nap and feeding schedules. Jamie was most excited about the collaborative tasks aspect of the app. Other interesting outcomes: She mentioned it might be hard to get some of her friends to adopt a new platform, but she'd be interested in using it herself for better organization.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |