Why/How we interviewed him: Jatin travels regularly and often in groups.
What hypothesis we tested: The prototype we've developed would get Jatin excited enough that he would consider using our platform on his next trip. What we really wanted to learn: If he would use our platform over some of the other methods that exist to plan trips. What we learned from this interview: Jatin usually plans his trip using email and whatsapp. He has a big group of friends that get together for trips at least twice a year. His biggest pain point is collecting money at the end of the trip. It usually takes him 2-3 months to recover his costs from late payers. It is painstakingly difficult to keep track of all the expenses since he has to search his email quite often to list all the costs and send it to folks at the end of the trip. Splitting costs gets complicated if some members do extra stuff. He likes that all the costs will be aggregated with every booking so that people can stay on budget. What surprised us: He has not tried any other existing app for this since there was no popular app that all of his friends would have downloaded. The network effect is important to make this app successful. Other interesting outcomes: He would like analytics of all of his trips to see where he could potentially cut costs and save money.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |