Advanced Skier - goes skiing 4 weekends/season on average. Usually goes with family.
Why/How we interviewed him: Jeff owns his own equipment and has been skiing for more than 10 years. We wanted to understand the challenges faced by advanced skiers. What hypothesis we tested: Advanced skiers who own their equipment need a service to help them with skiing logistics. What we really wanted to learn: How we could make skiing more fun for him and his friends. What we learned from this interview: Most advanced skiers have figured out ways to deal with logistical issues. Jeff goes to resorts with multiple slopes that keep him busy for the ski weekend so that he doesn’t have to other resorts during the same trip. The most important issue for him is to keep costs low so he tries his best to reserve inexpensive lodging close to the resort. He usually walks in his ski boots and carries his equipment from his hotel to the resort since he doesn’t want to deal with parking delays. Since he owns his equipment, he does have to spend a lot on checking-in his skis/boots with airlines when travelling for destination skiing. He tries to book on airlines that have customer friendly baggage policies. What surprised us: How advanced skiers have figured out logistical efficiencies that helps them save time and enjoy more on the slopes. For them hauling equipment is a non-issue. Other interesting outcomes: Schedule and weather have been the major reasons for the decrease in his skiing activity for the past two seasons.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |