Why/How we interviewed him: Interviewed in person during regular conversation to find out the incentives and pain points that drive his decision making which could be alleviated by our app.
What hypothesis we tested: If he saw value in an app that could centralize with his group planning and cost splitting What we really wanted to learn: Would he download this app? What we learned from this interview: He liked the idea of splitting costs, but did not see it as a driving convenience to download another app. Especially now that he has a family, most of his trips are *not* with friends, so he wouldn't be using it that often. What surprised us: He was not too interested in having another app to download and help centralize his planning. He could see benefits but he is comfortable with using e-mail and google docs. Other interesting outcomes: He suggested that we would need to find a balance between allowing customization and standardizing the workflows. If it's too customized then it loses value as a planning app, but if it's too standardized then no one will use it because there's no flexibility for a planner's situations. Ie, what if some people want to join for only certain parts of the itinerary? Or want to be able to assign people in charge of tasks like bringing grocery, or alcohol, or sleeping bags etc.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |