Why/How we interviewed him: Interviewed in person during regular conversation to find out the incentives and pain points that drive his decision making which could be alleviated by our app.
What hypothesis we tested: If he saw value in an app that could centralize with his group planning and cost splitting What we really wanted to learn: Would he download this app? What we learned from this interview: He could see benefits for this in some of his events such as a bachelor party, but thinks it's difficult and troublesome to add all the costs into the app and divide it like that. For example if he went out to a restaurant with all his friends, how will they add that bill seamlessly and then have the cost divided? And what if some people order drinks and others don't so the amount is uneven? What surprised us: He was not too interested in having another app to download and help centralize his planning. He could see benefits but he is comfortable with using e-mail and google docs. Other interesting outcomes: Without any suggestions, they brought up the added value that this could bring to another event that was not related to our focus. This has happened a few times already.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |