Intermediate Skier - goes skiing 2 weekends/season on average. Usually goes with friends.
Why/How we interviewed him: Johnny belongs to the casual skier category and has his own equipment. We wanted to understand the logistical challenges he faces when he goes skiing. What hypothesis we tested: Casual skiers who own their equipment need most help with skiing logistics. What we really wanted to learn: How we could make skiing more fun for him and his friends. What we learned from this interview: Johnny used to rent his equipment before but now owns it because of the high rental costs associated and time spent at the rental store. His biggest challenge is grouping together with his friends and starting on time from SF for the ski trip. On the day of skiing, he has to ensure all his friends wake up on time so that they can hit the slopes early and avoid the queues. He books his accommodation on AirBnb since he tends to go with a relatively larger group of friends. Proximity to the ski resorts is another concern for him. When he lived in SoCal he found it much easier to schedule ski trips since resorts were closer but nowadays he has to plan early and spend more time driving which has reduced his frequency of skiing. What surprised us: How difficult it can be for larger groups to co-ordinate and reach the venue on time. Other interesting outcomes: He feels that trying to use any sort of tech related stuff on the slopes is terrible.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |