Why/How we interviewed him: Johnson loves to travels. These trips often turn into group trips because his friends and family know he will do a lot of research and plan a great itinerary and keep track of all the expenses.
What hypothesis we tested: Johnson wouldn’t find anything interesting about our prototype that she didn’t already have a work around for. What we really wanted to learn: Would our prototype be interesting enough for Johnson to want to try it instead of her current method of planning. What we learned from this interview: Johnson loved our app, had pupil dilation and immediately started co-creating. He had a ton of ideas. Some highlights included having everyone deposit $200 into a shared Paypal account, where incidental purchases, such as shared meals from a street vendor, could have money withdrawn from as the trip progressed. He thought that price trends for accommodations would be helpful for people to decide on timing. Decisions, such as bookings are very price sensitive and he thought a time limit of 24 hours should be set for any voting mechanism. What surprised us: Johnson co-created even though he didn’t have much use for the app because he is very particular about what he wants to do on a trip and our application wouldn’t have enough detail. He wants to control all the planning, and his travel companions know his expectations. Other interesting outcomes: Johnson is creating his own travel app. He showed us his desktop application and his plan for a mobile version. His travel platform is aimed at deciding what is the optimal location for your hotel based on the attractions you want to see. It isn’t targeting the cost-conscious consumer, rather one who wants to maximize his time when visiting a new city. His application also has a checklist that reminds users if they should obtain a visa, the tipping etiquette, etc.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |