Beginner Snowboarder - Goes up exclusively with friends and in groups. Always carpools.
Why/How we interviewed him: Joyce belongs to the casual skier/boarder category and we wanted to understand her pain-points and needs related to skiing and snowboarding. What hypothesis we tested: That logistics are a barrier to owning ski/snowboard equipment What we really wanted to learn: The behavior of those who don't own ski equipment and what's stopping them. What we learned from this interview: Carpooling is a standard of ski trips, particularly for college students What surprised us: As skiers become more affluent and able to afford ski expenses, (ie graduate college and get a job) they actually go less because of other constraints. Other interesting outcomes: People in the city who do not own cars are thus limited from owning equipment too, because they do not have easy transportation to the ski resorts
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |