Why/How we interviewed her: Kate recently went on a group trip to Napa. Each member of the trip was responsible for one of the following: renting an AirBnB, choosing a winery, choosing a restaurant, hiring a driver, and finding a vehicle for the driver. This trip took over two months to plan. Kate is only willing to go on group trips where she isn’t the primary planner, because there always ends up being too much drama.
What hypothesis we tested: The existing methods of planning are adequate with no need for a new planning platform. What we really wanted to learn: Would a non-planner, and reluctant group trip traveler find a need for new planning platform? What we learned from this interview: Kate was begging for something like in her group planning activities. Currently email is the only effective method of group trip planning that she knows, and it’s stressful to her and inefficient. What surprised us: After discussing Kate’s recent group travel experience and pain points, we walked her through our planning platform, and the first thing she mentioned was “Where was this app during my last bachelorette party?” A planning platform with a workflow of typical bachelorette party activities and voting options would have saved a lot of time and prevented a lot of drama. More importantly it would have prevented the souring of some relationships. Other interesting outcomes: Kate’s main stress when it comes to trip planning, is when she needs to front the money for an expense. She is never sure how to ask for the money without coming off too pushy.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |