Why/How we interviewed him: The interviewed sprouted organically from a conversation about the upcoming rainstorm, and if it was going to bring snow to Tahoe. Kate is an avid snowboarder, who tries to maximize her trips to Tahoe during the winter months.
What hypothesis we tested: The hypothesis that was tested was that one of our 3 ideas (planning app, ski concierge, or premium ski bus) would cause visible excitement. What we really wanted to learn: Which idea would stir the most excitement. What we learned from this interview: Kate became visibly excited about a premium ski bus, something similar to what Virgin did to the airline industry. She has taken ski buses previously and the experience wasn't pleasant. There is no leg room, the seats aren't comfortable, and overall the buses are very economy class compared to what is possible. What surprised us: Kate nodded during the interview expressing interest in all the ideas, but when discussing the bus idea, the interviewee got excited and began co-creating what a premium ski bus would be like. Other interesting outcomes: Kate agreed that planning and scheduling is probably the one of the biggest pain points, but was super apprehensive about "another app?" She suggested to make sure it does one thing well, the worst apps are the ones that try to be all things to all people.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |