Katsuki is a beginner snowboarder that has gone up less often then he used to.
Why we interviewed this person: To find out why he has stopped going/goes up less often then before. What hypothesis did we test: Snowboarders go up less often because of a pain point in the process, not for liking the sport less. We really wanted to learn about this: Would their be a point that he changed his behavior and started going up more again? We learned this from the interview: Katsuki lives in Japan now. Snowboard trips are much more difficult to plan and manage because fewer people have cars and must either go up in shuttles, train, or rent cars. This creates even more logistical issues that he did not have to go through when in the US. We were surprised by: Katsuki is recently married, and as a result has much less time than he used to. Weekends and free time must now be divided between his friends and her friends, and so much holidays and any other personal activity. Lack of time is one of the main reasons he is unable to go up. Other interesting outcomes: Cost is not really a concern, and is hardly ever mentioned. Most are around logistics and having the time to go up.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |