Why/How we interviewed her: Kelley is in the Baby Boomer generation and she does reunion trips with her college and high school friends regularly.
What hypothesis we tested: Our product could appeal to a broader range of ages. What we really wanted to learn: Would she download this app and use it to plan her group travel? What we learned from this interview: Kelley thought she would be willing to use the app but she would probably a second user instead of the initiator. She thinks some of her friends who do the planning would be more likely to use the app and then if they suggested it she would follow their lead. She thought it'd be easier if they could get all the messages into the same place - that's the biggest issue for her. If the app could organize the types of messages for her that might be nice - like lodging in one area, activities in another etc. What surprised us: Money sharing hasn't been too big of a deal because at this point most of her friends are fairly financially comfortable. Sometimes she worries that she isn't contributing enough though so if there was a way to track expenses/pay to a pot ahead of time that would help her overcome her fear of being a social loafer. Other interesting outcomes: She doesn't like connecting things to facebook. If we want to address the older generations we might need to consider alternatives for inviting friends since many of them worry about social network security. Also some of her friends don't have smart phones so the desktop version would be critical for this generation.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |