Why/How we interviewed him: Kevin goes on many group trips with his friends, so we wanted his opinion on how he plans for trips and how useful an app like this would be.
What hypothesis we tested: Whether or not Kevin would use an app for his trip planning What we really wanted to learn: How likely he would download this, and if he normally searches on his phone for apps to help with trip planning What we learned from this interview: Kevin thought some functions on this would be useful, and if he already had the app and knew how to use it, he would probably use it for his trip planning. What surprised us: He would not go out of his own way to search for an app to help him with trip planning, so unless he had been specifically told to download it, or had it on his phone already, he wouldn't know about it. Other interesting outcomes: He liked the benefits of dividing payment and having a central location for all his trips and info, so he doesn't have to use google docs.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |