Why/How we interviewed her: Krissy has several friends who travel internationall for work, and often likes to meet up with them at the location for a short vacation together.
What hypothesis we tested: Would the features of the app be enticing enough to convince users to convert from their current system? What we really wanted to learn: Would semi-frequent traveler find a need for new planning platform? What we learned from this interview: When planning these types of trips, Krissy does not have much flexibility in terms of choosing dates, as it depends on her friend's work travel schedule. She mentioned the combined itinerary feature was a great value-add for people who are traveling separately and meeting up together. What surprised us: She was not very excited by the pre-populated trip checklist, as she felt it didn't really cater to regular types of travel. This goes against other interviews we've had. Other interesting outcomes: Because these trips are not always planned far in advance, Krissy likes to browse sites like Jetsetter, etc, for last-minute deals on hotels. She would not be interested in the AirBnB functionality.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |