Intermediate snowboarder - goes 2-3 weekends/year on average. No children - usually skis with a group of friends.
Why/How we interviewed him: Kyle has been snowboarding for a long time, but has never entered the "avid" category. What hypothesis we tested: Taking a trip with a large group of people adds to the logistical concerns associated with getting on the mountain. What we really wanted to learn: Is there something preventing him from becoming more avid? Do snowboarders' needs align with skiers? What surprised us: How to get all the gear in the car with all the people is a big issue for Kyle. He usually carpools to Tahoe with at least 3 other people and he has an SUV but there's still not enough room. Kyle hasn't purchased a new snowboard in ~10 years. He'd actually be willing to leave his board at the mountain between trips and rent it to other users if he could make some money off of it. "My stuff is crappy anyways." Other interesting outcomes: Not having cell service also creates hassles when trying to find his group at the end of the day.
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |