Why/How we interviewed him: Larry goes on trips often with his immediate and extended family, and usually does the planning.
What hypothesis we tested: Whether or not Larry would use an app for his trip planning What we really wanted to learn: How likely he would download this, and if he normally searches on his phone for apps to help with trip planning What we learned from this interview: Larry does all his planning the old fashion way, using e-mail or facebook for communication and planning. He does see benefits in this app, but doesn't want to go through the hassle of learning about it to get there. Basically the added value he sees from the app does not outweigh the cost of going out of the way to download and learn the app. What surprised us: He agreed it was useful and beneficial, just not something that he would use. This is interesting because this outcome has been repeated, meaning that there is general appeal to the app, but not enough to adopt it. Other interesting outcomes: He thinks in a family setting, it would be good to use for parents to keep track of things, but kids or older family members would never use it, because it's easier to send all their questions to the planners in the family.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |