Beginner snowboarder. Goes up 0-1 times per year.
Why/How we interviewed him: Lawrence is a beginner but finds the sport to be fun. We wanted to know why he doesn't go up more often and what could potentially change that would allow him to go. What hypothesis we tested: That most beginners actually want to snowboard more, but due to some pain point are unable to. What we really wanted to learn: If we removed some of those obstacles to snowboarding, would they go more often? What we learned from this interview: He only talked about the experience of snowboarding from the perspective of a group. Mostly about the bonding and socializing aspect that comes during the entire snowboard trip, and not really about enjoying snowboarding down the mountain itself. What surprised us: All of Lawrence's pain points related to group problems. Who's driving, who's car, how many people, size of the cabin, other activities, etc. Other interesting outcomes: Mostly other time commitments are the reason why he doesn't go more often.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |