Why/How we interviewed her: Leah recently went on a group camping trip with her boyfriend and some of his friends, who she didn’t know very well
What hypothesis we tested: Would the trip planning app be useful for other types of trips besides skiing? What we really wanted to learn: What would it take to get a circle of friends to adopt the app, and what features Leah would find useful. What we learned from this interview: Leah was not the main planner of the trip, and she felt a bit disconnected from the decision-making process. While it was easy enough to Venmo the organizer money for her portion of shared expenses, she felt a more collaborative planning process would have helped her get to know the group a little better and made the trip an even better experience. What surprised us: She mentioned that the integrated chat option probably wouldn’t replace iMessage for her friends. Other interesting outcomes: Leah and her boyfriend don’t own any camping gear, so they had to borrow most of it from other friends. She mentioned that the more experience campers brought many things she would have never thought of.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |