Why/How we interviewed her: LeAnn travels quite a bit and she is usually involved in the planning process of trips that she takes (she isn't a social loafer!)
What hypothesis we tested: This platform will be competing with a lot of other travel planning tools. What we really wanted to learn: Would LeAnn be willing to adopt this platform over other travel sites and apps? What we learned from this interview: LeAnn actually got very excited about this idea. The collaboration and delegation feature was particularly appealing to her. She could think of many instances where she and her husband were trying to coordinate a trip and he forgot to do something (once he even forgot to book a flight!) because they weren't clear on what they were each supposed to take care of. Having some sort of reminder feature would be helpful for her. Since her primary use case is with her spouse, splitting costs is less important to her, but if she was doing something with friends that could be useful so she'd be glad that it was an option. Currently she uses google docs as a collaboration tool to plan trips. She usually searches around the internet for the best flight/hotel deals depending on where they're going. What surprised us: This could be useful for couples and not just friend groups. Other interesting outcomes: From a collaboration aspect Google Docs could also be a competitor.
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |