Why/How we interviewed her: Louise doesn't go on group trip because the logistics are too daunting. Stress surrounding different price sensitivities of her friends and money collection have been her biggest pain points when she went on group trips previously.
What hypothesis we tested: An application that simplifies trip planning is not enough reason for people to start going on group trips. What we really wanted to learn: How does Louise feel about a new planning tool? What we learned from this interview: When interviewing Louise, nothing presented to her changed her mind about the problems surrounding group trips. Although she liked that a concept might be to have everyone's payment information confirmed prior to any purchases, she thought that the different price sensitivities of her friends remained too big an obstacle for her to go on group trips again. What surprised us: Louise thought the workflow concept had a lot of promise, although she wouldn't using the planning application. Other interesting outcomes: When you have a diverse set of friends, it is stressful to figure out who to invite on trips. Even if a person can opt out of a trip because it's too expensive, their feelings may still be hurt.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |