Advanced Skier - goes skiing 8 weekends/season on average. Usually goes with friends.
Why/How we interviewed him: Maeyce owns his own equipment and has been skiing for a long time. He changes his equipment every 4 seasons. We interviewed him to understand the challenges faced by season ticket holders. What hypothesis we tested: Advanced skiers who own their equipment need a service to help them with skiing logistics. What we really wanted to learn: How we could make skiing more fun for him and his friends. What we learned from this interview: Hauling of equipment is not that big of an issue. He uses a overhead rack for his equipment to free up space inside his car. He usually gets season passes that cover a couple of resorts and stays close to the slopes. Once he parks his car, he uses resort shuttles extensively to move around with his equipment throughout the day. He wakes up early to hit the fresh powder and carries snacks with him that last him throughout the day. He dresses up fully at his hotel room so that he has to carry less stuff in a bag and can quickly put his stuff in the locker at the resort. What surprised us: How advanced skiers have figured out logistical efficiencies that helps them save time and enjoy more on the slopes. For them hauling equipment is a non-issue. Other interesting outcomes: His skiing activity has reduced primarily because of the time it takes to reach the resorts. He would prefer to stay closer to use his season pass optimally.
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AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |