Why/How we interviewed him: Matt *does not* represent the usual segment that we have targeted up until now. He has a family and 2 kids, which is different from the majority of our interviews. What hypothesis we tested: His willingness to use/his choice between our prototypes. What we really wanted to learn: What he thought of our prototypes and any insights to how our prototypes should be designed. What we learned from this interview: He uses a roof rack and SUV, so he is not too bothered by hauling up gear. He thinks it would be as much of a hassle to organize pick up and drop off of a valet service for gear. What surprised us: He is not too bothered by the drive up to Lake Tahoe, as this is time that he can spend with his family. Because his pain point for driving is lower, and because he has kids that he has to pay for as well, he does not have any interest in the ski bus idea because it is prohibitively more expensive then driving up and leasing skis. Other interesting outcomes: He is not an avid skier, but by this time in life he has already figured out ways around the pain points as well. Unless our options were much, much cheaper then his current options, he doesn't think there is much benefit to him.
0 Comments
Leave a Reply. |
AuthorThe Orca team is a group of second year Haas MBAs dedicated to bringing fun back to the logistics of group travel Archives
November 2016
Link to Full Interview Notes |